Wednesday, November 3, 2010

Who Likes Internet Advertisements Anyway?


Surveys are a big part in the research world, and can give you a lot of information in a quick, cheap way. Being someone who is interested in advertising, I decided to try and find how advertisers use surveys to help find what is working, and what is not. This article explains the usefulness of Internet advertising, and what types of advertising is catching the user’s eye. In the year 2010 it is said that we are more likely to act upon internet ads than we were in 2009, according to an Opinion Research Corporation consumer preference survey by Adfusion.
            According to consumers, we have more of an eye for ads within the articles, whether they are about brands or something else, rather than banners or pop-up ads. I find this to be very interesting, that our interest in ads on the Internet has grown within one year. The Internet has become a main source of how we find or research anything, and now it is one of the main sources of how we see our advertisements.
            For an advertiser I feel it is very important to know what types of ads will get the attention of their targeted public, or just the public in general. By using a survey they are getting an idea of what the people want, this is a fast and vey reliable way to get their information for the future so their ads will be noticed. With the Internet being a source used for just about anything, it is important that advertisers also know how to get noticed. This medium is one of the best ways to reach their targeted public, however this target audience has to notice these ads, not just ignore them. 

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